Design development for Radical Joy, a campaign introducing Bubble’s new face, Leighton Meester. From concept to final execution, I crafted the campaign lockup and set the visual style that was carried across social, print, and large-scale out-of-home placements in New York and London.

Collaborating very closely with the creative director, I helped shape a concept designed to energize the brand’s identity and connect with a wider audience. The work balanced playful optimism with a clean, contemporary aesthetic, bringing “radical joy” to life.

Visuals coming soon, stay tuned!