KNORR GLOBAL DESIGN
Worked as a conceptual designer across a range of global campaigns for Knorr, shaping creative across multiple markets and touchpoints within the wider portfolio. Contributed to high-impact campaign thinking and execution, adapting ideas to resonate across diverse audiences while maintaining a cohesive global brand voice.
Due to the confidential nature of this work, it cannot be publicly displayed in my portfolio. Selected case studies and examples are available upon request.
Client
Knorr
Date
On-going
Skills highlighted
Conceptual Design | Print Design | Digital Design | Motion | AI | Layout | Asset Development
KNORR BRANDING
Brand guardianship for Knorr, developing and refining global creative guidelines to ensure consistency across markets around the world. Designed scalable in-store and POS templates, alongside clear design systems to drive correct usage. Expanded guidelines across film, imagery, and campaign assets to unify creative execution worldwide.
Due to the confidential nature of this work, it cannot be publicly displayed in my portfolio. Selected layouts and documents are available upon request.
Client
Knorr
Date
2025
Skills highlighted
Branding | Layout | Asset Development
KNORR MINI MEALS
Branching into the start of Knorr’s rebrand, the creative on this project wanted to create a bright colourful world that played with perspective of an individual holding the product. With this brief in mind, I conceptualized the design using the new brand colours while introducing textures and shapes that highlight the emotion of the individual trying the product.
The print ad was created and originally run in Germany and Poland, however I stumbled upon an adaptation of the design while abroad in Portugal that used the design and assets I had created for this campaign.
Client
Knorr
Date
2024
Skills highlighted
Conceptual Design | Print Design | Layout | Asset Development
Concept
The initial design for this project included alternative headlines, colours, textures and models as seen below. We also explored how the designs could adapt to POS materials as we knew this would be a part of the rollout for this product. As this ad was running internationally, we ended up refining the design to more simple components to allow it to be adapted easier in addition to budget constraints.
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Art Direction - Tarik Bedevi
#Modtheveg
To help bring more awareness of the importance of vegetables within demographics of the gaming community, Knorr created #ModTheVeg where they released game modifications in the virtual world that made vegetables more rewarding within popular video games.
I developed the static key-visual for this campaign as well as an animated version.
Client
Knorr
Date
2024
Skills highlighted
KV Design
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Art Direction - Fabiano Gomes
Creative Direction - Carlos Rodriguez
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