Through Mullenlowe, the design studio was tasked with coming up with a rebrand for a pro-bono project for a children’s charity. Each designer pitched their rebrand idea with varying degrees of changes being made.

My idea was the furthest away from their current brand while still being sympathetic to their existing assets. Though my idea was not chosen, having evolved a bit too much away from their existing branding, they still loved the concept and will incorporate aspects of the rebrand I explored.