I teamed up with Hannah Neville to compete in the 2026 UK Young Lions Competition, hosted by the Advertising Association, where we placed 2nd in the Design Category. We were tasked to develop a scalable identity, build a brand platform, and roll out a campaign for the News Alliance.

We set out to create something simple yet impactful. Our approach centred around a typographic system that could shift seamlessly across traditional, modern, and digital media, tackling the perception of news in an iconic way. We are incredibly proud of what we produced in just 72 hours, and grateful for the opportunity to take part.

Click here to view the Official Announcement + Submission.